Pharma 2023 Marketing the Future

Rehan Naqvi; Geetha Das

doi:10.55006/biolsciences.2023.03011

Authors

Rehan Naqvi Riggs pharmaceuticals, Karachi, Pakistan https://orcid.org/0000-0001-8752-2503
Geetha Das Department of Pharmacy, University of Karachi, Pakistan

DOI:

https://doi.org/10.55006/biolsciences.2023.03011

Keywords:

Pharmaceuticals, Pharmaceutical Marketing, Pharmaceutical Promotion, Pharmaceutical Industry, Marketing Strategies

Abstract

As stated in "Pharma 2023, The Vision," the pharmaceutical industry is changing drastically. Seven key trends are changing the pharmaceutical sector. This includes a growing emphasis on specialty drugs, a growing need for personalized medicine, a growing reliance on digital technologies, a growing emphasis on patient eccentricities, a growing attention on cost containment, and a growing emphasis on data-driven decision-making. One recent study estimates that, between 2005 and 2010, total actual spending on pharmaceutical advertising rose from US$15.4 billion to US$35.9 billion in the US (the only country for which expenditure on all major advertising and sales activities is available). Another study suggests that the actual figure (including conferences and e-promotion) is closer to US$65.6 billion in the same period. However, many of the industry's largest markets are now saturated with sales representatives, and its promotional strategies are becoming increasingly more effective.

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Author Biography

Rehan Naqvi, Riggs pharmaceuticals, Karachi, Pakistan

I did my Phd working as Head of Marketing and sales in Riggs pharmaceuticals I have more than 30 years experience in the field of sales and marketing I have sold many products like Antibiotics Analgesic antifungal antimycotic anti allergy antidiabetic anti malarial vitamins calcium iron etc

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